Former, Present Worlds Collide With Cat Litter - Aug. 16, 2011

 There once was a time when I wrote for a living.

Journalist by trade for the real money, author here and there for peanuts.

 But, the one thing you always heard when you were writing for newsprint were the comments on just how bad the paper was.

 Even when it was good.

 'I use it for my birds,' or fish, or cats, or dogs or to burn garbage, whatever. You heard it all.

 So when I climbed into the pet industry business, I remember chuckling when we did indeed bring in Yesterday's News cat litter, made from recycled newsprint.

 Now, in the odd world in which I live, the newspaper business is in my rearview mirror and I know work in the, yep, the recycling business.

 So the news (sorry) from Yesterday's News caught my eye yesterday.

 The brand of cat litter made from recycled materials, launched a fundraising campaign that aims to encourage the public to recycle more.

The Rethink Litter! Campaign, which runs through Oct. 4, invites consumers to visit Yesterday’s News Facebook page and take a  pledge to recycle two paper products a week for 12 weeks. For every pledged its received, the litter company has pledged to make a $1 donation, up to $5,000, to Keep America Beautiful, a nonprofit community action and education organization.

 Now, of course, I had to take exception to that and let the folks at know that as much as I like the United States, I am a card carrying Canadian and so are our customers…so we can keep Canada beautiful, too, when purchasing the product.

Aside from the pledge and weekly sweepstakes, the Facebook page of the litter features tips on ways to recycle more and the types of products and materials that can be recycled.

 Or for that matter, locally, you can check www.frswc.ca and get your recycling tips there!